GETTING STARTED WITH Bime
AND Google Analytics
Change your web data world

In this tutorial, you will get a complete overview of data analysis and dashboard creation with Bime using the Google Analytics connector. It's a lot easier than you might think; the hardest part is just getting set up.

How long will it take?

This tutorial is designed to last 20 minutes.


 
STEP 1: create a connection
First connection

First of all, create a Google Analytics connection. Fill in your Google login and password details and choose the different websites you want to analyze. If you choose several accounts, the application will aggregate information from these websites. It is possible to visualize data from different accounts, thanks to the "Profiles" attribute.

New connection
New connector
Choose an account
 
STEP 2: general understanding
Drag and drop

Bime is really easy to use: you just have to drag and drop dimensions and measures onto the pivot table.

The pivot table
First example

Let's take a look at visitors per browser: drag the "visitors" measure in the measure box and the "browser" dimension on the column axis.

Visits per browser
 
STEP 3: visualization
Make your choice

Bime provides different types of visualizations such as heatmaps, pie charts, sparklines and many more! Choose a visualization by selecting from the drop down menu as shown below.

Bime provides a wide range of visualizations
Let's try the pie chart

Let's try the pie chart to analyze your visits per browser. The pie chart is great for displaying the percentage of a total.

Visits per browser pie chart
 
STEP 4: filters & post-processing
Apply filters

After generating your visualization you can use some post-processing features. For instance, you already tested the "TOP" function which retrieves the first x number of results. We can now use post-processing filters (kind of masks) to only display what we are really interested in.

1) Click on the dimension you want to filter
2) You can now compare visits from Internet Explorer and Chrome
Decompose

You can also decompose your data for a specific dimension; in this case, we will decompose visits using the Internet Explorer browser, and we’ll decompose by browser version.

(1) Click the Internet Explorer segment (or any other browser) and click on "decompose"
(2) Choose the dimension which will define the decomposition
(3) View your decomposed result: Visits using Internet Explorer per browser version
 
STEP 5: calculated attributes and measures
Everything's possible

Thanks to Bime, you can create your own calculated attributes and measures and edit the display format for each measure which provides you with infinite possibilities.

Calculated attributes

Create calculated attributes in a few steps and re-use these attributes when ever you need them. Let's see a quick example with the "Page Tracking: Page path" dimension. Suppose you want to know the number of visits for page paths which contain a specific text. For instance the number of visits on web pages containing the text "image".

(1) Click on the arrow next to a dimension to create a calculated attribute
(2) Use the calculated attribute editor
(3) Visualize visits concerning this kind of path
Calculated measures

Create calculated measures in a few steps and re-use these measures when ever you need them. Let's see a quick example with visits (time page > 15s).

(1) Click on the arrow next to a measure to create a calculated measure
(2) Use the calculated measure editor
(3) Visualize number of visits for a time on page > 15s
Use global variables

You can create and use global variables. Click on the arrow next to a dimension and select "Create a global variable". Then, determine a min value, a max value and a defaut value for this variable. Just follow the last example after creating your global variable and replace timeOnPage > 15 by timeOnPage > YOUR_VARIABLE

Create a global variable
Define the different values
 
STEP 6: EXTRA
Extra 1: the treemap is your friend

Whenever you want to analyze different dimensions in a complex way, the Treemap could be your best friend. You can instantly see the most relevant elements, and also use the hierarchy option to sort the results (the first measure determines the size, and the second one color). That way, it really makes sense.

Treemap
Extra 2: everybody loves heatmaps

It's always good to finish a tutorial with a shining example. Keep your "Custom visitors" measure on the measure axis and choose the heatmap visualization. Then, put the "Visitor::City" or "Visitor::Country" dimension on the column axis and appreciate the result!

Heatmap
 
Congratulations
Hey!

You successfully finished this tutorial! You now have a good foundation in web analytics with Bime and Google Analytics, and can start asking all sorts of questions of your web data. There are still so many features unexplored here within Bime, so don't hesitate to sign up for an account! You can also find our complete online documentation here.


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